Did you set up your own Shopify store? How to sell on Facebook using Shopify? Sell smarter with Facebook ads for Shopify stores! Here is how!
Running Facebook ads to get traffic and more purchasers to your Shopify store is the fastest and simplest way to get some action. You can generate more leads, make some sales, and boost your revenue.
Did you set up your own Shopify store and now you are wondering how to sell on Facebook using Shopify? By using Facebook ads for Shopify stores you can run a profitable online business in no time.
The first thing you need to do is build your core campaigns. There are different Facebook campaigns for Shopify stores:
- Top-level campaigns: Facebook offers you types of ads or assets you can use to launch your new Facebook ad campaigns. Collections, images, videos, carousel, lead generation forms, instant experiences, and etc. We recommend you to start with Image ads or Facebook video. These campaigns are great for getting traffic to your Shopify store. The types of ads you may run are Facebook Image Ads, Facebook Collections, and Facebook Instant Experiences.
- Secondary campaigns: Secondary of high-conversion Facebook campaigns are for getting previous traffic back to your Shopify store. You can run Dynamic Ads, Product Display Ads, Facebook Image Ads, Facebook Collections, and Facebook Instant Experiences. These campaigns can help you improve your reach, branding, and traffic. Depending on how complex or simple you want to keep these Facebook campaigns, the secondary campaigns can be divided into a few layers – visitors who visited your store, visitors who visited your store but didn’t check the Product Page, visitors who browsed Product page but didn’t add items to the shopping cart, and visitors who added items to the shopping cart but didn’t complete the transaction.
- Funnel campaigns: The goal of these campaigns is to get sales, order bumps, cross-sale, and upsell. The types of ads you may run are Dynamic Ads, Product Display Ads, Facebook Image Ads, Facebook Video Ads, Facebook Instant Experiences, and Facebook Collections. These ads tend to be ultra-specific. They are finely targeted and focus on high-intent and potential buyers.
Wondering how to promote your Shopify store on Facebook? These Facebook campaigns are great for promoting your Shopify products! Try one of these campaigns and share your experience in the comments below.
— Facebook (@facebook) 7 de enero de 2019